Cameo

▸Project Background

Hitchcock likes to show up in his movies and invites the audience to find him. It is the bond between the viewer and Hitchcock. The director is the ambassador between the viewer and his story. Hitchcock’s cameos facilitate this viewer connection by evoking sympathy, often as the butt of self-deprecating gags. CAMEO connects users and some of the most iconic Hitchcock scenes together and allows the audience to see themselves in a new way through the camera.

Solution

An AR app that puts you into classic Hitchcock movie scenes The Birds. You can interact with the scene and experience a challenge. Then you can share to the world on social media such as Facebook, Instagram and Twitter.

▸Research

▸Target Analysis

Target Audience

User testing

▸Technical Understanding

▸UI/UX Design

Flow